Welcome to The Hard Way Fitness & Performance Coaching
We provide Sustainable and Effective Physical Fitness & Mindset Coaching for High Performers.

Who We Are

We are not a gym. We are a community of disciplined men and women who train for life, not for mirrors.
We value courage over comfort, effort over excuse, and standards over trends.
Our training is hard, our methods are proven, and our bond is forged through shared struggle.
We believe that strength built the hard way lasts in body, mind, and character.

This is not for everyone.
But for those who stay, it changes everything.

Coming off the back of a power lifting programme, I completed a 12 week hypertrophy focused program by Hard Way Fitness custom made for me with my inputs/testing before we started. It was amazing for me, got me ready for volleyball season.

Jose, Facilities Engineering Volunteer Firefighter/EMT
Maintaining fitness was difficult considering my desk job. The discipline and routine of this programme ensured I was fit and ready. Staying disciplined over the programme thought me resilience and there was real accountability. It made showing up for training so much easier and effective.

Eric , Founder Velacor
4 kids means time is of the essence for me when it comes to training. Hard Way Fitness analysed my week and found two spots for me to train and with a little bit of planning I was able to implement it, the accountability helped a lot. The Programme was exactly what I needed.

Małgorzata, Civil Servant
Following basic training, I wanted to build on my fitness gains, Hard Way Fitness took what I knew in terms of calisthenics and ramped it up, I also learned technique and proper form for kettlebell training, sandbags and other equipment in a very short space of time. I know now the standard I need to beat.

Marcin, Soldier
Hard Way Fitness took a difficult set of requirements, that limited a lot of common training methods, and found ways and means to still get the job done. Everything I needed was in the palm of my hand with the TrainHeroic app and coaches were on hand for feedback and support

Liam, Retired Engineer Power Generation
Big lifts, big numbers, and big gains. Having a programme tailored to me is an Awesome feeling, TrainHeroic shows me how I'm doing and combining the Hardway Fitness has given me a great awareness of my ability and my potential, kept me very motivated to stay on track.

Jeff, FX Trader
Support, valuable guidance, and a precisely designed training plan from Hard Way Fitness helped me prepare for military service and achieve my goals. It was easy to balance full-time work, family responsibilities, and preparation for my additional role in the army.

Katarzyna, Wojska Obrony Terytorialnej
Hardway Fitness has changed my training style to a much more efficient and better method. Using the TrainHeroic app made sessions very easy to follow and kept me accountable. I Would highly recommend Hardway Fitness for all levels of skills and experience.

Susan, KYC Consultant
I've used the Hard Way Fitness for my training needs for several years now, including before, during and after two pregnancies. It's enabled me to train long term, stay injury free and keep fit. Can't recommend the Hard Way Fitness enough for online training and support.

Agnieszka, Corporate Actions
Stephen from Hard Way Fitness and I did our Strength and Conditioning, Functional Screening and Personal Training Courses together, he is all about the 'Personal' aspect first and foremost making sure programmes fit and work with you, and training second, not to say the Training isn't also top class.

Michael, Founder Surf'SUP SurfSchool
Working with the Hard Way Fitness, we focused on using strength training to improve my running abilities, specifically for marathons. The programme and training gave are top class and I was able to improve my time and we worked on some weaker areas too so I felt more confident.

Louise, Lawyer
Stephen and I were in the same army recruit platoons throughout training and beyond. Stephen always displayed very high levels of fitness and resilience thanks to the way he designed and implemented his own training. A lot of people took notice and he supported many of us in achieving the fitness standards

Ilze, Emergency Medical Technician
Stephen & I studied at Setanta College for our PT and S&C qualifications, he was all about the detail but keeping things simply and straightforward for clients, he's a strong communicator and knows how to drive a person to the outcome they want, in the time they have"

Philip , Founder Philip Byrne Online Coaching
With a demanding job and three kids, I needed a training solution that was both effective and realistic. Hard Way Fitness is exactly that. The workouts are thoughtfully structured, easy to follow, and push me just the right amount. Stephen’s approach made strength training accessible and sustainable.

Kasia, Vice President Global Bank
Hard Way Fitness programmes and their team training are unique in that they blends really good training, with the experience of how to fit it into real working adult and parents busy days. The community aspect is phenomenal for accountability and keeping you compliant

Daniel, Programmer/Developer
Stephen at the Hard Way Fitness trained the senior exiles team coming in to help mid-season and got straight into it, feedback was always positive and there was a particular lunging, squatting and push-up sequence the lads won't forget anytime soon. Knows his stuff that's for sure.

Dublin City Exiles Rugby League Team

What to Expect

Principles based, data driven health and fitness using a stack of reliable technology coupled with old school know-how.

No ads, no sales funnels, no relentless emails, no magic teas, wraps or protein products being shoved down your throat.

Programmes for all levels and all equipment, tailored programmes and tested challenges.

A private online community, your training direct to your phone and accountability to do the work.

Our Services

Comprehensive E-Book Programme Suite

Instantly sent to your email once purchased.

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Online Programmes

App based training. Delivered straight to your phone.

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Hard Body Code Community

Find your Tribe. Join for free, evolve your fitness forever.

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Publications & Articles

In-house written articles and e-books.

Learn More

Welcome to The Hard Way Fitness & Performance Coaching

Who We Are

Coming off the back of a power lifting programme, I completed a 12 week hypertrophy focused program by Hard Way Fitness custom made for me with my inputs/testing before we started. It was amazing for me, got me ready for volleyball season.

Maintaining fitness was difficult considering my desk job. The discipline and routine of this programme ensured I was fit and ready. Staying disciplined over the programme thought me resilience and there was real accountability. It made showing up for training so much easier and effective.

4 kids means time is of the essence for me when it comes to training. Hard Way Fitness analysed my week and found two spots for me to train and with a little bit of planning I was able to implement it, the accountability helped a lot. The Programme was exactly what I needed.

Hard Way Fitness took a difficult set of requirements, that limited a lot of common training methods, and found ways and means to still get the job done. Everything I needed was in the palm of my hand with the TrainHeroic app and coaches were on hand for feedback and support

Big lifts, big numbers, and big gains. Having a programme tailored to me is an Awesome feeling, TrainHeroic shows me how I'm doing and combining the Hardway Fitness has given me a great awareness of my ability and my potential, kept me very motivated to stay on track.

Support, valuable guidance, and a precisely designed training plan from Hard Way Fitness helped me prepare for military service and achieve my goals. It was easy to balance full-time work, family responsibilities, and preparation for my additional role in the army.

Hardway Fitness has changed my training style to a much more efficient and better method. Using the TrainHeroic app made sessions very easy to follow and kept me accountable. I Would highly recommend Hardway Fitness for all levels of skills and experience.

I've used the Hard Way Fitness for my training needs for several years now, including before, during and after two pregnancies. It's enabled me to train long term, stay injury free and keep fit. Can't recommend the Hard Way Fitness enough for online training and support.

Working with the Hard Way Fitness, we focused on using strength training to improve my running abilities, specifically for marathons. The programme and training gave are top class and I was able to improve my time and we worked on some weaker areas too so I felt more confident.

Stephen & I studied at Setanta College for our PT and S&C qualifications, he was all about the detail but keeping things simply and straightforward for clients, he's a strong communicator and knows how to drive a person to the outcome they want, in the time they have"

Hard Way Fitness programmes and their team training are unique in that they blends really good training, with the experience of how to fit it into real working adult and parents busy days. The community aspect is phenomenal for accountability and keeping you compliant

Stephen at the Hard Way Fitness trained the senior exiles team coming in to help mid-season and got straight into it, feedback was always positive and there was a particular lunging, squatting and push-up sequence the lads won't forget anytime soon. Knows his stuff that's for sure.

What to Expect

Comprehensive E-Book Programme Suite

Online Programmes

Hard Body Code Community

Publications & Articles

Strength - Endurance - Performance