Hard Way Fitness Executive Coaching

Created for Founders, Entrepreneurs, Executives, Content Creators, and those with no time to manage their fitness and health.

The Results You Want, In the Time You Have.

You don’t need more equipment, you don’t need more supplements, you don’t need to train for hours every day. There are no hacks, tricks, shortcuts or innovative new workouts that will get you fit.

There is only the work that needs to be done. The Hard Way.

You need a system that works and accountability. That’s it.
Hard Way Fitness coaching is built for those who demand the best from themselves but don’t have time for fitness fads, endless workouts, or guesswork.

✔ Efficient Training Plans – Science-backed, time-optimized programs.
✔ Bespoke Strategy – No cookie-cutter solutions, everything is tailored.
✔ Full Accountability – Direct coaching, ongoing support, real results.

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Why do so many Executives, Founders and Entrepreneurs Choose Us

Elite 1:1 Coaching – Built for High Performers

We don’t do generic plans. We craft bespoke fitness and performance systems, leveraging C-suite-level strategy, elite personal training, and deep client experience to fit seamlessly into your demanding life. We can even work with your Executive Assistant or Team to make sure your schedule works for you.

✔ Precision-Tailored Training – Designed around your schedule, stress levels, and goals.
✔ No Guesswork, No Wasted Effort – Data-driven adjustments for maximum efficiency.
✔ Accountability That Works – We ensure you do what needs to be done, no excuses.

All-Inclusive Access to Our Entire Fitness Eco System and Apps

✔ Full access to all Hard Way Fitness products – Every program, every plan, every resource.
✔ Exclusive merchandise – Unique gear only for members.
✔ Challenges & Awards – Compete, achieve, earn medals & patches that mean something.
✔ Referral Bonuses – Bring the right people in, and you get rewarded.
✔ A Membership for Life – This isn’t a quick fix. It’s a commitment to lifelong strength and resilience.

You don’t need more information. You need execution. We build that into your life.

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Our Clients Results Tell the Story

  • "Hard Way Fitness took a difficult set of requirements, that limited a lot of common training methods, and found ways and means to still get the job done. Everything I needed was in the palm of my hand with the TrainHeroic app and coaches were on hand for feedback and support

    Liam, Retired Engineer Power Generation

  • "Maintaining fitness was difficult considering my desk job. The discipline and routine of this programme ensured I was fit and ready. Staying disciplined over the programme thought me resilience and there was real accountability. It made showing up for training so much easier and effective".

    Eric , Founder Velacor

  • "Big lifts, big numbers, and big gains. Having a programme tailored to me is an Awesome feeling, TrainHeroic shows me how I'm doing and combining the Hardway Fitness has given me a great awareness of my ability and my potential, kept me very motivated to stay on track."

    Jeff, FX Trader

  • Wsparcie, cenne wskazówki i precyzyjnie opracowany plan treningowy od Hard Way Fitness pomogły mi w przygotowaniach do służby wojskowej i osiągnięciu zamierzonych celów. Łatwo było mi pogodzić pełnoetatową pracę, obowiązki rodzinne i przygotowania do dodatkowej roli w wojsku.

    Katarzyna, Wojska Obrony Terytorialnej

  • "Hardway Fitness has changed my training style to a much more efficient and better method. Using the TrainHeroic app made sessions very easy to follow and kept me accountable. I Would highly recommend Hardway Fitness for all levels of skills and experience."

    Susan, Corporate Consultant

  • "I've used the Hard Way Fitness for my training needs for several years now, including before, during and after two pregnancies. It's enabled me to train long term, stay injury free and keep fit. Can't recommend the Hard Way Fitness enough for online training and support."

    Agnieszka, Corporate Actions, Mother

  • "Stephen from Hard Way Fitness and I did our Strength and Conditioning, Functional Screening and Personal Training Courses together, he is all about the 'Personal' aspect first and foremost making sure programmes fit and work with you, and training second, not to say the Training isn't also top class".

    Michael, Founder Surf'SUP SurfSchool

  • "Stephen at the Hard Way Fitness trained the senior exiles team for a couple of sessions as part of warm-up preparation for training mid-season, feedback was always positive and there was a particular lunging, squatting and push-up sequence the lads won't forget anytime soon.".

    Dublin City Exiles Rugby League Team

  • "Working with the Hard Way Fitness, we focused on using strength training to improve my running abilities, specifically for marathons. The programme and training gave are top class and I was able to improve my time and we worked on some weaker areas too so I felt more confident."

    Louise, Global Legal Counsel

  • "4 kids means time is of the essence for me when it comes to training. Hard Way Fitness analysed my week and found two spots for me to train and with a little bit of planning I was able to implement it, the accountability helped a lot. The Programme was exactly what I needed".

    Małgorzata, Civil Servant, Mother

  • "Stephen and I were in the same army recruit platoons throughout training and beyond. Stephen always displayed very high levels of fitness and resilience thanks to the way he designed and implemented his own training. A lot of people took notice and he supported many of us in achieving the fitness standards"

    Ilze, Emergency Medical Technician

  • Following basic training, I wanted to build on my fitness gains, Hard Way Fitness took what I knew in terms of calisthenics and ramped it up, I also learned technique and proper form for kettlebell training, sandbags and other equipment in a very short space of time. I know now the standard I need to beat.

    Marcin, Polish Army Soldier

  • Stephen & I studied at Setanta College for our PT and S&C qualifications, he was all about the detail but keeping things simply and straightforward for clients, he's a strong communicator and knows how to drive a person to the outcome they want, in the time they have"

    Philip , Founder Online Coaching

Nothing is Expensive or Cheap, there is only Good Value for Money

This is Not For Everyone

We are selective but not exclusive in our one-to-one coaching clients.

Spaces are limited, this is not cheap and we have put huge effort into every client.
We work with people who understand that success is earned, not given.
Those who commit will forge a body and mindset built for life.